The Magic Beach Motel was originally built in 1951 and was one of several little motels in the area. Over the decades, it remained a small operation and changed owners a few times. The small motel began to draw big excitement in Vilano Beach in the late ’90s as film crews started coming to town. Trucks and mobile homes started taking up residence in the vacant land across from the Vilano Beach Motel, and “a strange patrol car was parked in the motel parking lot for weeks.”

Eventually, residents learned that the strange patrol car was part of the set for the filming of “Safe Harbor” starring Rue McClanahan and Gregory Harrison. The series was about a sheriff and father of three boys living in Magic Beach, Florida, a fictional town. His mother, played by McClanahan, owned the Magic Beach Motel, and all of them lived there together. The sign, which features rabbits, a hat, and neon lighting, came because the fictional owner’s husband had been a magician.

The Magic Beach Motel became a bit run down over the years and, in 2010, was damaged in a fire. Two years later following a major renovation, the hotel is restored and modernized without losing its original charm. The art deco motel had its official re-opening on June 20, 2012, complete with a ribbon-cutting and a few speeches. The motel features pink flamingos, bright colors, neon lights, a clock, and, of course, the Magic Beach Motel sign.

Most room murals have survived several owners and have been restored. Among ... view more »

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Featured Organizations

EMMA Concert Association

Presenting beautiful music in beautiful St. Augustine at the Lewis Auditorium at Flagler College! EMMA’s mission is to offer quality music and dance performances by national and international artists. They also aim to encourage interest in classical music and to provide opportunities for the youth of St. Johns County. EMMA accomplishes this by offering school concerts in local schools and funding requests from music teachers for instruments and equipment.

Historic Florida Militia

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Crisp-Ellert Art Museum at Flagler College

crisp-ellertBuilt in honor of Dr. JoAnn Crisp-Ellert and her husband, Dr. Robert Ellert, the Crisp-Ellert Art Museum offers Flagler College students and the Northeast Florida community a venue for fostering knowledge and a deep appreciation of contemporary art. As an educational resource for the College, the Museum exhibits regional, national and international artists, and provides opportunities for critical engagement and exposure to a variety of exhibitions and personal interactions with visiting artists. The Museum challenges students, the Flagler community and the public to cultivate individual creativity, critical reflection, historical consciousness and respect for the free exchange of ideas. In this spirit, the Museum also hosts public programs, including artist talks, readings, panel discussions and film series that provide a platform for vital interdisciplinary dialogue.