For as much as NF (a.k.a. Nathan Feuerstein) upholds a mantra of “Real Music,” he does so supported by a real movement. Existing on the fringe, he pulled the mainstream to him with his third studio album, Perception. Shocking the industry, countless fans showed up and lifted the record to No. 1 on the Billboard Top 200, representing the ultimate underdog story of 2017 chronicled by The New York Times, Forbes, and more. Moreover, its lead single “Let You Down” earned a platinum plaque and encroached half-a-billion Spotify streams in under a year.

Now, following unprecedented success on the charts, on tour, online, and on his own terms, the platinum-certified Michigan rapper shares a brand-new track entitled “WHY” along with its music video. It marks the first new music from the artist since the 2017 release of his chart-dominating third full-length album, Perception.

The release of “WHY” heralds NF’s upcoming North American headline tour this fall. The jaunt kicks off October 2 in Columbus, OH. The tour rolls through theaters and arenas across the country and includes a performance at the St. Augustine Amphitheatre on October 24 before wrapping up November 4 in Tulsa, OK. Right now, the latest single from Perception, “Lie,” excels on radio and streaming platforms. It’s already racked up nearly 30 million Spotify streams and 35 million YouTube plays.