The mission of the nonprofit St. Johns River-to-Sea Loop Alliance is to support, advocate, enhance, and protect the St Johns River-to-Sea Loop multiuse trail. The Alliance is a non-profit Citizen Support Organization headquartered in Deland, Fl with leadership from all five counties. It will assist area governmental units in the development, planning, and prioritization, promote environmental, cultural, and historical awareness of the Trail and nearby communities, and help develop additional linkages and a network of trails that connect with or are proximate to the Trail.