St. Augustine Fashion Week (STAFW) has established St. Augustine, Florida as a presence in the fashion industry. As the nation’s oldest city, St. Augustine provides an amazing backdrop for fashion. STAFW has put St. Augustine on the map as an excellent destination for retail buyers and enthusiasts to visit, view, and purchase unique small brand designer fashions.

STAFW has created a  platform for small brand designers to showcase their latest collections for an unparalleled level of brand exposure. STAFW provides extensive marketing opportunities that help local businesses grow, expand, and get noticed. ​

Quickly becoming a hub for the latest small brand designer fashions, STAFW is also progressively raising awareness and funds for local charities and nonprofit organizations. Each season’s STAFW benefits a local nonprofit organization selected by our Board.

Now in its seventh year and the eighth season, St. Augustine Fashion Week has established itself as the area’s largest fashion event, attracting hundreds of people into the city, introducing designers, increasing awareness, and building confidence in the local fashion industry while working to boost the local economy and give local businesses more exposure.